Posts tagged radio
…the group was extremely upset that we were launching the first single at Urban Radio! They thought this was a racial slight and that we were, as a company, treating them like second-class citizens. Why wouldn’t we just take the single directly to Top 40 radio? They grew up listening to the BBC, where radio formats weren’t segregated as they are here…They needed to know that commercial radio and its demographic fragmentation was a condition of the advertising industry in the States and not some arbitrary caste system that we supported.
These sessions yielded “All I Have,” a duet with Jennifer Lopez and LL Cool J…[songwriter Makeba] Riddick not only had her first song on the radio, but it soared to No. 1…“I was 21 years old, I didn’t know what that meant…Not only did it go No. 1 but it stayed there for [four] weeks and I was just like ‘OK,’ and everybody was calling me and congratulating me and asking me if I knew what it meant..It didn’t really impact me what that meant until after the record was over. Now it was time to do it again.”