Posts tagged sade
…the group was extremely upset that we were launching the first single at Urban Radio! They thought this was a racial slight and that we were, as a company, treating them like second-class citizens. Why wouldn’t we just take the single directly to Top 40 radio? They grew up listening to the BBC, where radio formats weren’t segregated as they are here…They needed to know that commercial radio and its demographic fragmentation was a condition of the advertising industry in the States and not some arbitrary caste system that we supported.
“ I love writing songs…But then, going beyond that, I find it a little bit difficult, the sort of opening myself up to everything that’s attached to it in the music business generally, the expectations and pressures that are put onto you. Some people love all of the trimmings and everything that comes with that. But I happen to not be one of those people.”
Helen Folasade Adu in Ibadan aka Sade.